I am a communications and marketing professional with fourteen years’ experience in traditional and online communications. Over the past five years I have focused my career on email marketing. In that time, I have fallen in love with email. As a web developer and website owner, I always tried to make the most of analytics to improve user experience. When I discovered the level of intelligence I was able to leverage by incorporating email marketing into website management, I felt like I had closed a feedback loop between web developers and website users – especially the users who matter most. With that discovery, I became an email evangelist.